Google-branded ads are ‘sham,’ but companies must buy them anyway, report finds
Brand ads on Google aren’t working for advertisers, a new study has found, but Google’s place in the market means marketers still need to buy. Credit: Matthew Modoono/Northeastern University If you use Google—and you probably do—then you’re used to seeing ads when you search the Internet. But how do those ads get into Google search, … Read more